Sparrow golf
As a Graphic Design Intern at Sparrow Golf, I worked on a range of creative projects that enhanced my design and storytelling abilities.
I designed engaging visuals for social media ad campaigns, contributed to refining the brand’s visual identity, and edited corporate videos to showcase products and services with a professional touch.
Additionally, I developed functional and appealing packaging designs that aligned with the company’s branding and marketing goals. This experience gave me valuable insights into the role of design in building a cohesive and impactful brand presence.
MOTION AD
Sparrow provided great opportunity to expand my skills in all aspects of design, including motion design. I used Adobe After Effects to animate this engaging video for our social media content, and also GIFs and other marketing materials.
I also worked to help establish Sparrow as a identifiable brand in the ether of different apps and programs being advertised on sites like Instagram.
Branding
During my time at Sparrow, I honed my skills in Photoshop and Illustrator through extensive branding and social media projects. I also contributed to creating organic/paid content for ad campaigns on Meta and Instagram. For video editing, I primarily used Premiere Pro but also utilized After Effects for animated graphics. Check those out below.
PACKAGING
In my role at Sparrow, I had the opportunity to design packaging that aligned with the brand's identity and values. From concept to execution, I focused on creating visually appealing and functional designs that enhanced the customer experience while maintaining a cohesive brand image.
My time at Sparrow was an invaluable experience that helped me grow as a designer and broaden my creative perspective. I sharpened my technical skills in design and video editing while gaining a deeper understanding of the business side of content creation. Collaborating on projects that balanced creative expression with strategic goals taught me the importance of aligning design with brand identity and marketing objectives. This experience not only refined my craft but also prepared me to approach future projects with a well-rounded, professional mindset.