PURE ORGANIC JUICE
Pure Organic Juice is a conceptual project inspired by a passion for health and sustainability. Designed as a premium brand in the food and beverage industry, it targets health-conscious individuals aged 18–45 who value freshness and authenticity.
The challenge? Create a brand that feels as vibrant as the juice itself—fresh, natural, and undeniably appealing. The vision was to design a logo, labels, and visual identity that could tell the story of fresh ingredients and healthy living.
Through bold colors and clean typography, Pure Organic Juice is more than a drink—it’s a lifestyle statement, a reminder that simplicity and nature can go hand in hand.
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Logo
Color 1
#00a651
Logo
Color 2
#6cffa7
Color 3
Branding Color 3
Branding Color 2
Branding Color 4
#ffbd6e
Color 4
Branding Color 1
Primary
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Typeface
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#ed1c24
Logo
#9966ff
#ffea6e
#fff200
Logo
Secondary
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The logo design incorporates green and yellow to symbolize freshness and organic farming, and red and black for a bold, modern appeal.
The label design features a clean layout with a focus on color and typography, showcasing the brand’s organic ingredients.
Using Adobe Illustrator, I crafted colorful labels, incorporating the brand logo and showcasing the high-quality natural ingredients.
In Photoshop, I brought these designs into real-world contexts, applying them to high-quality mockups of bottles, packaging, and marketing materials.
I also had the idea of turning Pure into an actual Juicery, you can see the mockup for that below, along with promotional materials.
Designing Pure Organic Juice was an exciting journey in branding and design. Using tools like Adobe Illustrator and Photoshop, I crafted a cohesive identity, from logo creation to packaging design. This project enhanced my skills in typography, color theory, and storytelling through visuals, strengthening my ability to create brands that connect with audiences.